Honoring the Craft of Die Making: Odyssey Expo 2025 Recap

This year at Odyssey Expo 2025, held at the Cobb Galleria Centre in Atlanta, Georgia, Serviform America proudly joined forces with our distributors and industry partners to celebrate something close to our hearts: the craft of die making.

Our booth wasn’t just about machines and materials — it was a tribute. Together with Carton Craft Supply, CITO, and Cutlite Penta, we created a space that honored the skill, precision, and grit that define this industry.

Innovating Your Art

Die making is more than a process — it’s an art form. It’s about rolling up your sleeves, transforming raw materials, and shaping the very tools that make packaging possible. From the first cut to the final detail, every step demands focus, discipline, and pride.

At Odyssey, we shared this message through a collaborative showcase, reminding attendees that while technology and machines evolve, craftsmanship is at the core of everything we do.

Partnerships That Elevate the Craft

As the exclusive distributor of Serviform and Cutlite Penta machines in North America, Serviform America is proud to deliver the most advanced bending and laser technologies to die makers and converters across the continent.

We also work side by side with our sister company, Carton Craft Supply, the exclusive North American distributor of CITO consumables and solutions. Through this alliance, we equip die makers and converters with the best tooling available — ensuring top-speed runs, perfect results, and BOBST-certified standards that converters trust. At Odyssey, this partnership was on full display. Machines, tooling, and materials came together in one space.

A Tribute to the Makers

Walking through our booth, visitors were reminded of a simple truth:
Every great box starts with a bold idea — but it’s the die maker’s skill, precision, and artistry that bring it to life.

We celebrated the shops with two employees and the businesses with twenty. The owners still running machines. The teams who stay late to finish a rush job. These are the people who keep the industry moving forward, and Odyssey gave us a chance to recognize their legacy in front of the entire community.

Looking Ahead

Odyssey Expo 2025 was more than an event — it was a gathering of craftspeople, innovators, and partners who all share the same vision: to honor the past while embracing the future of our industry.

To everyone who visited our booth in Atlanta, as well as to the International Association of Diecutting and Diemaking who hosted the event — thank you. We are proud to stand with you, to support your craft, and to deliver the machines, tooling, and supplies that help you build your legacy.

Because at the end of the day, this industry is built on craftsmanship — and your craft deserves nothing less.