
At Serviform America, our machines are only as strong as the people who support them—and that’s where Jeff Jensen comes in. As our lead technician for benders, Jeff is more than just a field tech; he’s one of our go-to guys for everything bending. If it bends, Jeff knows it, and if it breaks, he can fix it—while teaching you how to prevent it from happening again.
Jeff’s journey began in 1985 at Coors Packaging, where he quickly rose through the ranks, eventually becoming a skilled press operator and then a laser operator and die making technician. His hands-on experience across every aspect of the industry makes him uniquely equipped to support Serviform’s cutting-edge bending systems like the EcoPlus, EcoGiant, and RotaPro.

Today, Jeff leads Serviform America’s bender service and training efforts. Whether it’s installing a brand-new LineA—the fastest, most comprehensive bender on the market—or performing preventative maintenance on a trusted Eco2.0, Jeff’s the one you want on your job. His deep understanding of our machines’ advanced capabilities—like multi-tool cartridge systems, in-line broaching, dovetail cutting, and revolver nicking units—means customers get the full value from their investment.
But Jeff doesn’t just fix machines—he equips people. His greatest strength lies in teaching. Whether he’s walking a customer through complex software on-site or helping out a team member back at HQ, Jeff’s ability to transfer knowledge is unmatched. He simplifies the technical and makes it accessible, helping customers maximize productivity and uptime.
“Jeff can take a complex bender setup and turn it into a teachable moment,” says one colleague. His patient, methodical approach to training—both internally and externally—has become a cornerstone of Serviform America’s reputation for excellence in support.
Outside of work, Jeff is a proud husband, grandpa, and avid Texas Hold’em player. Just like on the casino floor, his success in the field comes down to strategy, precision, and a deep understanding of the game.
Jeff isn’t just part of our team—he helps define who we are. His legacy is written in every bender that runs more smoothly, every customer who feels more confident, and every teammate who’s a little better trained because of his mentorship.
Thank you, Jeff, for your service, your smarts, and your steady hand. We’re lucky to have you.