What Is the Difference Between Serviform and Serviform America?
Learn more about Serviform and Serviform America!
If you work in die making or converting, you may have come across both Serviform and Serviform America while researching rule benders, die making equipment, parts, lasers, or technical service.
So, what is the difference between Serviform and Serviform America?
Serviform is an Italy-based manufacturer and global brand specializing in die making equipment and technology. Serviform America is Serviform’s North American sister company, providing equipment sales, installation, training, parts, service, and technical support for Serviform machines in the United States and Canada.
Serviform America also supplies and supports Cutlite Penta laser systems for the die making industry in North America.
The companies are closely connected, but each has a different role.
What Is Serviform?
Serviform is an Italian company specializing in equipment, technology, and solutions for the die making industry.
Based in Caravaggio, Italy, Serviform’s history is rooted in die making itself. Those roots stretch back to Foppa Fustelle, established in 1946, while Serviform was established in 1982.
That history matters because Serviform’s equipment has been developed around the practical needs of die makers.
Today, Serviform provides technology for multiple stages of the die making process, including automatic steel rule processing, rubber processing, dieboard milling, software, and other die making automation.
Serviform serves customers around the world through its international network.
What Is Serviform America?
Serviform America is Serviform’s North American sister company.
Based in Alpharetta, Georgia, Serviform America was established in 2015 to strengthen the sales, distribution, service, and support available to Serviform customers in the United States and Canada.
For North American customers, Serviform America provides a local connection to Serviform equipment and expertise.
Our team supports customers with:
- Machine consultation and sales
- Installation
- Operator training
- Technical support
- On-site service
- Preventative maintenance
- Replacement parts
- Tool sharpening
- Remote troubleshooting and diagnostics
This means a die maker in North America can invest in Serviform technology developed and manufactured in Italy while working with a team here in North America throughout the life of the equipment.
More Than Sister Companies
Calling Serviform and Serviform America sister companies explains the business relationship.
But it doesn’t tell the whole story.
The relationships behind Serviform America go back much further.
Some of our relationships with Serviform and its distributor network have been built over decades. We’ve watched each other’s kids grow up. We’ve shared long dinners, plenty of pasta, and more espressos than we can count. We’ve spent time together in die shops, on factory floors, at trade shows, and around tables figuring out problems together.
It’s never just been business.
These are friendships built over time—through trust, hard work, shared experience, and showing up for each other when it matters.
That relationship also changes what it means to represent Serviform in North America.
We’re not simply selling machines manufactured by a company thousands of miles away. Our teams know each other. We communicate directly. We share knowledge and experience. And when a customer needs help, we work together to find a solution.
For our customers, that connection matters.
When you purchase a Serviform machine through Serviform America, you get the benefit of technology and manufacturing expertise developed in Italy alongside sales, training, parts, and technical support here in North America.
It’s the best of both worlds: Italian engineering backed by people you can call here at home.
That’s the foundation of how we do business. It’s always been about more than just machines. It’s about the relationships behind them.
Where Does Cutlite Penta Fit In?
There is another name you’ll frequently see alongside Serviform America: Cutlite Penta.
Cutlite Penta is a separate Italian manufacturer specializing in laser cutting systems. Its technology includes laser systems designed for flatbed and rotary dieboard production.
Serviform America supplies and supports Cutlite Penta die making laser systems in North America.
That means North American die makers can work with Serviform America across several important parts of the die making workflow.
Through Serviform, we provide equipment for applications such as steel rule processing, rubber processing, milling, and die making automation.
Through Cutlite Penta, we provide laser technology for cutting flat and rotary dieboards.
And through Serviform America, North American customers have a local team supporting those technologies with sales, installation, training, parts, and technical service.
What Is the Difference Between Serviform America and Cutlite America?
Because both names can appear alongside Cutlite Penta technology in North America, there can sometimes be confusion between Serviform America and Cutlite America.
They are separate organizations serving different applications and markets.
Serviform America supplies and supports Cutlite Penta laser systems for the die making industry in North America. These systems are used for applications such as flatbed and rotary dieboard production.
Cutlite America focuses on Cutlite Penta laser technology for metal-cutting applications, including high-power fiber laser systems.
For die makers, the distinction is simple:
If you are looking for a Cutlite Penta laser for die board production—or need parts, service, training, or support for a Cutlite Penta die making laser in North America—Serviform America is your point of contact.
Serviform vs. Serviform America at a Glance
| Serviform | Serviform America | |
|---|---|---|
| Headquarters | Caravaggio, Italy | Alpharetta, Georgia, USA |
| Primary role | Die making technology and equipment | North American sales, service, parts and support |
| Market | Global | United States and Canada |
| Serviform equipment | Develops and manufactures Serviform technology | Sells, installs and supports Serviform equipment in North America |
| Parts & service | Supports its global network | Provides local parts and technical support for North American customers |
| Cutlite Penta | Separate manufacturer | Serviform America supplies and supports Cutlite Penta die making lasers in North America |
Made in Italy. Supported in America.
The simplest way to understand the relationship is this:
Serviform develops and manufactures die making technology in Italy. Serviform America brings Serviform technology to North American die makers with local sales, installation, training, parts, and technical service.
For laser dieboard cutting, Serviform America also supplies and supports Cutlite Penta laser systems in North America.
Behind all of it is something that has always mattered to us: relationships.
Relationships with the manufacturers whose equipment we represent. Relationships between our teams. And, most importantly, relationships with the customers who depend on that equipment every day.
Because ultimately, it has never been just about machines.
Read more about our core values and brand identity.
Frequently Asked Questions
Is Serviform America the same as Serviform?
Serviform and Serviform America are closely related, but they serve different roles. Serviform is an Italian company that develops and manufactures die making equipment and technology. Serviform America is Serviform’s North American sister company, providing equipment sales, installation, training, parts, service, and technical support in the United States and Canada.
Is Serviform America part of Serviform?
Serviform America is Serviform’s North American sister company. It was established in Alpharetta, Georgia, in 2015 to strengthen Serviform’s sales, distribution, service, and customer support in the United States and Canada.
Where is Serviform located?
Serviform is based in Caravaggio, Italy. Its roots in the die making industry extend back to Foppa Fustelle, established in 1946.
Where is Serviform America located?
Serviform America is headquartered in Alpharetta, Georgia, and serves customers throughout the United States and Canada.
Is there a Serviform USA?
If you are searching for Serviform in the USA, Serviform America is the North American sister company providing Serviform machine sales, parts, installation, training, and service in the United States and Canada.
Who sells Serviform machines in the United States?
Serviform America sells Serviform die making equipment in the United States and provides installation, operator training, parts, maintenance, and technical support.
Who services Serviform machines in the United States?
Serviform America provides technical service and support for Serviform equipment in the United States. Its North American support includes troubleshooting, preventative maintenance, repairs, installation, training, and other technical services.
Where can I buy Serviform parts in the United States?
North American customers can purchase Serviform machine parts through Serviform America in Alpharetta, Georgia.
Are Serviform machines made in the United States?
Serviform equipment is manufactured in Italy. Serviform America provides sales, installation, training, parts, and technical support for Serviform equipment in North America.
Is Cutlite Penta part of Serviform?
Cutlite Penta and Serviform are separate Italian manufacturers. Serviform specializes in die making equipment and automation, while Cutlite Penta specializes in laser systems. Serviform America supplies and supports equipment from both companies in North America.
Who sells Cutlite Penta lasers in the United States?
Serviform America supplies and supports Cutlite Penta die making laser systems in North America, including systems for flatbed and rotary dieboard production.
Should I contact Serviform or Serviform America?
If you are located in the United States or Canada and need Serviform equipment, Cutlite Penta laser systems, replacement parts, installation, training, service, or technical support, contact Serviform America.
Looking for Serviform Equipment or Support in North America?
Serviform America connects North American die makers with Serviform and Cutlite Penta technology—and backs that equipment with local expertise, parts, installation, training, and technical support.
Whether you’re researching a new rule bender, laser, rubber processor, milling machine, replacement parts, or service for an existing machine, our team is here to help.
Contact Serviform America to talk with our team.